About post authors

Team members in Hootsuite organizations often share publishing responsibilities for the same social networks. The author name that appears with a social media post depends on the social network.

This article describes how each social network handles the author name for posts published from Hootsuite.

Note: If a team member is removed from an organization, their name will still show up as the author for any posts they created.

Facebook

Regardless of the team member publishing to a Facebook Page, the Page name always displays as the author of each post. If you want a different name to appear as the author, reconnect the account to Hootsuite using different admin credentials.

You may notice that, when viewing a Facebook Page post directly in the Facebook app, it says “Published by Hootsuite” or "Published by Hootsuite Ads" below the Page name. This is only visible to Admins of the Page - it isn’t visible to Page visitors.

LinkedIn

Regardless of the team member publishing to a LinkedIn Page, the Page name always displays as the author of each post.

You may notice that, when viewing a LinkedIn Page post directly in the LinkedIn app, it says "Posted by [name]" above the post. This is only visible to Admins of the Page - it isn't visible to other LinkedIn members. The 'posted by' name is always the member who added the Page to the Hootsuite organization. If you want a different name to appear, reconnect the Page to Hootsuite using a different Page admin's credentials.

LinkedIn does not publish a post's source platform.

X

The X profile name always displays as the author of each post.

X always publishes a post’s source in their mobile app and on the web. Even when posted from X, the source will say, for example, "X for iPhone."

Instagram

The Instagram profile name always displays as the author of each post.

Instagram does not publish a post’s source platform.

TikTok

The TikTok profile name always displays as the creator of each video.

TikTok does not publish a post’s source platform.

Pinterest and YouTube

The Pinterest profile name displays as the person who saved the pin.

The YouTube account that owns the channel always displays as the author.

Neither social network publishes a post's source platform.